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- Limited behaviour change to prevent inﬂuenza infection was reported among the general public from surveys conducted in Australia, United Kingdom and France.
- Rapid communication with frontline health-care providers during the pH1N1 pandemic was challenging and effective mechanisms for communication with health-care providers need to be determined.
- Social networking tools were widely used as communication tools. Effectiveness and best-practices related to the use of social media requires further evaluation.
- Comparisons of provincial/territorial and local public health strategies are needed to inform future public health communication practices.